Price List Template (Copy and Use)
Fill in your own numbers — see How Much Should Dog Walkers Charge? for benchmark ranges by market type if you're not sure where to start.
30-Minute Walk: $______
60-Minute Walk: $______
Drop-In Visit (15-20 min): $______
Additional Dog (same household): +$______ per walk
Holiday / Peak-Day Surcharge: +$______ (applies to: [list specific holidays])
Late Cancellation (less than [X] hours notice): [X]% of walk rate
Service Area: [List neighborhoods / zip codes]
Rates effective as of [month/year]. Subject to change with notice for existing clients.
What to Include and Why
| Item | Why It Matters |
|---|---|
| Walk lengths you actually offer | Don't list services you don't want to provide — a price list is also a menu of what you do |
| Drop-in / potty break rate | A common add-on request, especially from clients who already book regular walks |
| Additional dog fee | Prevents the awkward "wait, is the second dog free?" conversation |
| Holiday surcharge | Sets expectations before a holiday booking request comes in, not during |
| Cancellation policy reference | Even a one-line mention here reinforces what's detailed in your full policy |
| Service area | Filters out inquiries from outside your range before they become a back-and-forth |
| "Effective as of" date | Makes it clear the document is current and may be updated — useful when you do raise rates |
Optional Additions
Depending on your business, consider adding:
- Package pricing — a small discount for prepaid blocks of walks (e.g., 10-walk package), if you want to encourage upfront commitment
- Recurring client discount — a modest reduction for clients on a fixed weekly schedule vs. one-off bookings
- Specialty service rates — if you handle reactive dogs, senior dogs, or medication administration, a separate rate tier can reflect the additional skill and attention required
- Meet-and-greet policy — whether it's free, and how it factors into the first booking
Resist the urge to add too many discounts. Every discount is a rate you're effectively charging — and a price list with five different discount tiers becomes confusing for clients and hard to track for you. Start simple; add complexity only if there's a clear reason.
Public Price List vs. Share-on-Request
There are two common approaches:
- Public — your rates are visible on your booking page, social profile, or Google Business Profile. This filters out price-mismatched inquiries before they happen and reduces "what do you charge?" messages.
- Share-on-request — you only share rates after a conversation. Some walkers prefer this for more personalized pricing, but it adds a step to every inquiry and can feel less transparent to clients comparing options.
Most walkers find that a public price list — even a simple one — saves time overall, especially as inquiry volume grows.
Formatting Tips
- Keep it to one page or one screen. A price list that requires scrolling through paragraphs of explanation defeats the purpose.
- Use round numbers where possible — $25 is easier to communicate and remember than $24.50
- Update the "effective as of" date whenever you make a change, so there's no ambiguity about which version is current
- Keep one master copy — whether it's a document, a page on your booking site, or a note in your phone — and reference that copy rather than retyping rates from memory each time
How DogWalkr Displays Your Price List
Once you've worked out your rates, DogWalkr shows them directly in your booking flow — clients see your rates for each service when they request a walk, so there's no separate price list document to keep updated and share manually.
Ready to run bookings after your rate card is clear? Start your free 14-day trial.